About Us

Humphrey, Covill & Coleman Insurance Agency, Inc. was founded in 1926 by Ernest J. Humphrey and Raymond F. Covill. Our agency has grown to become one of the major insurance providers on the SouthCoast, selling and servicing insurance for both personal and commercial clients. We are also very active quoting and insuring clients with Flood Insurance.

Our Primary Purpose

Humphrey, Covill & Coleman Insurance Agency, Inc. has been providing insurance protection to the Greater New Bedford area since 1926. Our agency excels in the individualized service that we provide to our clients. Our agency is staffed by competent professionals who are genuinely concerned with the welfare of our clients. Our motto is: “The Friendly Insurance Office”. We are firmly committed to a process that delivers prompt claims service, superior insurance products at affordable prices, and services that consistently meet or exceed the expectations of our customers. Call us for a quote!

Our employees continue to be updated in all phases of the industry by continuing education and regular attendance at insurance courses and seminars. Every member of our staff holds a Massachusetts license to service and sell insurance.

We Go Higher

We go above and beyond for our clients! We are in the insurance business. We have seen many, many… too many claims.

Client Centered

We have been to several fire claims where a client lost everything. It is truly devastating. “Yes, that is covered” helps, but the hug and reassurance we will be there for them help more. And we stay there with you throughout the entire claims process.

Each member of our staff holds their Massachusetts Property & Casualty broker’s license. Our staff is like family. Many of our employees have been here for several decades. We all constantly attend continuing education classes to further our knowledge in the insurance industry. We like to run things by each other, just for advice. Most often discussed the topic: Ways to Help You, Our Valued Customer!

Annual Account Reviews – We strive to review each account annually to recommend the proper coverages and that you are receiving the discounts you are eligible for.
Customer Service – We pride ourselves on delivering the best customer service possible.
Independent Agent – As an independent insurance agent, we represent several carriers. We find the best carrier for your unique insurance needs.


One day an elderly client came in with the entire side of her car spray painted by vandals. We determined that she did not carry comprehensive coverage on her older car and that the claim would not be covered. We just could not see this client drive away unsatisfied. Pete and his Dad took their ties off and proceeded to wax the entire side of her car and removed all of the spray paint. It looked so good they kept going and shined up the whole car. Her car sparkled almost as much as her smile. Pete got a call one night from a client stating that a pipe had burst and her entire condo was flooding. Pete put his boots on and drove to her house and got the water shut off and helped her move all the Christmas presents off the floor, thus rescuing Christmas for the kids. We have countless stories of claims gone right. Claims happen… this is why you purchase insurance. Our job is to advise you on the proper coverage and that we get you back up on your feet as soon as possible.

All Work and No Play makes for a Boring Day

All Work and No Play makes for a Boring Day

Let’s face it, insurance can be boring. We are not the stereotypical fast talking sales-oriented insurance agent out to take your money. We actually pride ourselves on saving our client’s money and we have fun doing it! Sometimes it may take just a little bit longer to get the best quote. We will keep tweaking and perfecting it until we are satisfied, we have the absolute best premium for the coverage. Many of our clients start laughing with us as we excitedly keep plugging away and tell them to, “Wait for it — wait for it… drum roll please…”. And it is not just about saving premium; it is about being properly insured. We can find that extra 5% discount to add to your Auto Insurance policy and add Accident Forgiveness at the same time. We can increase your collision deductible, add a special endorsement which lowers it back down, and bump up your liability limits for better protection. And with a big smile on our faces!

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